At Gummy Up, we believe wellness should be simple, enjoyable, and easy to fit into everyday life.
Our Story
Like many families, we wanted to make better health choices but we kept running into the same problem.
Supplements were often hard to take, didn't taste great, or felt disconnected from real routines. Between work, kids, and busy schedules, consistency was the hardest part.
So we decided to do something about it.Gummy Up was created to make everyday wellness feel effortless with thoughtfully formulated gummies that taste great and are easy to enjoy.
No pills. No powders. Just simple, great-tasting nutrition designed for modern life.Every product is developed with care, using high-quality ingredients and guided by current nutritional science.
Just as importantly, we focus on clarity, transparency, and doing things properly from formulation and sourcing through to manufacturing and labelling.
Gummy Up is a brand owned and supported by Nutri Max Holding Ltd, which helps ensure high standards of quality, safety, and compliance. But the heart of the brand comes from the people behind it and the families they're building it for.
Our Mission
To make everyday wellness accessible, enjoyable, and easy to maintain — through simple, great-tasting gummies designed for real life.
Our Promise
Clean, Thoughtful Formulations
Science-Led Approach
Responsible Choices
Made for Real Families
The People Behind Gummy Up
Gummy Up was built by three founders who are equally involved, equally invested, and united by a shared goal: solving real-world wellness challenges for families like their own.We're parents. We live busy lives. And we believe that good health habits should feel achievable, not complicated or intimidating.Rather than relying on rigid job titles or silos, we work closely together, combining ideas, experience, and hands-on involvement to build something we genuinely believe in.
Calvin Casse
Co-Founder
Calvin plays a central role in bringing Gummy Up to life day-to-day.
He focuses on turning shared ideas into reality — guiding products from early concepts through development, launch, and delivery. From formulation decisions to manufacturing coordination and brand execution, he helps ensure everything moves forward with clarity and care.
His role keeps the brand grounded, consistent, and focused on what matters most: creating products families can trust and enjoy.
Tim Hornby
Co-Founder
Tim is deeply involved across the business, contributing wherever structure, problem-solving, and long-term thinking are needed.
He helps shape how Gummy Up is built and how it grows — supporting decisions, strengthening foundations, and ensuring the brand is designed to last. His involvement spans ideas, strategy, systems, and forward planning, helping keep everything aligned as the brand evolves.
Gordon von Mitzinger
Co-Founder
Gordon plays a key role in shaping Gummy Up from the very beginning of each idea.
He's closely involved in early-stage thinking — helping develop, refine, and challenge concepts before they move forward. His input helps ensure new products are practical, purposeful, and genuinely useful for everyday family life.
Steve West
Warehouse Manager
Steve manages the warehouse and fulfilment side of Gummy Up.
From stock management to packing and dispatch, he ensures every order is handled with care and sent out reliably. His role helps ensure that what we create reaches customers smoothly, consistently, and on time.
Built by Families, for Families
Gummy Up is a founder-led, hands-on brand built around shared responsibility and real-life experience.We challenge ideas together, build products together, and stand behind everything we create — because this isn't just a business to us. It's something we trust in our own homes.Wellness shouldn't feel complicated.It should feel natural, enjoyable, and made with care.That's what Gummy Up is all about — one bite at a time.