Privacy policy

Privacy Policy – Gummy Up

This Privacy Policy describes how Gummy Up (“we”, “our”, or “us”) collects, uses, and protects your personal information when you visit or make a purchase from gummyup.co.uk.

1. Information We Collect

We may collect the following information when you interact with our website:

  • Personal details (name, billing/shipping address, email, phone number).

  • Order details (products purchased, transaction information).

  • Technical information (IP address, browser type, device).

  • Cookies and tracking data (used to improve site performance and personalise your experience).

2. How We Use Your Information

Your information is used to:

  • Process and deliver your orders.

  • Communicate with you about your order or customer service queries.

  • Provide support via our Live Chat bot or Contact Us form.

  • Improve our website, services, and marketing.

  • Comply with legal and regulatory requirements.

3. Sharing Your Information

We do not sell your personal data. We only share it with trusted partners when necessary to provide our services, such as:

  • Courier and postal services (e.g. Royal Mail, Yodel).

  • Payment providers (to process secure transactions).

  • IT and analytics providers (to operate our website and improve performance).

4. Data Retention

We retain your information only as long as necessary for the purposes outlined above or as required by law.

5. Your Rights

Under UK GDPR, you have the right to access, correct, delete, or restrict your personal data. You can also withdraw consent for marketing at any time. To exercise your rights, please contact us via the Live Chat bot or Contact Us form on our website.

6. Cookies

We use cookies to enhance your browsing experience, analyse traffic, and personalise content. You may disable cookies in your browser settings, but this may affect site functionality.

7. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access or misuse.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the “Last Updated” date.